
Ambassador Cruise Line
We are Ambassador. Britain's authentic no-fly cruise line offering affordable quality and the warmest welcome at sea.
Ambassador’s staff and crew are the friendliest, and most diverse, in the industry. Guests will make long-lasting friendships both with fellow guests and crew, creating a community at sea.
Ambassador’s extremely experienced management team is led by Chief Executive Officer, Christian Verhounig supported by Chief Revenue Officer, Simon Weeks, Chief Financial Officer, Fraser Montgomery, Chief Operating Officer, Nick Hughes, Chief Technology Officer, Glynn Perkin, and Chief Marketing Officer, Gordon Nardini and Chief Experience Officer, Bob McGowan.
The Chair of the Board of Directors is Gordon Wilson who has over 30 years of experience in the global travel industry. This includes his role as the President and Chief Executive Officer of Travelport until July 2019. He is also Chair of the Board of Nucleus Financial Services, Chair of Virgin Experience Days and is a member of the Supervisory Board of BCD Holdings which owns global corporate travel management company, BCD Travel and US airports car park operator, Park'N Fly. He was previously Chair of Interactive Investor, the second largest direct-to-consumer investment platform in the UK until its sale to Aberdeen Investments in May 2022 and a Non-Executive Director of William Hill PLC until its sale to Caesar's Entertainment in April 2021. Njord Partners LLP, London is Ambassador’s main shareholder.Ambassador Cruise Line is based in Purfleet, Essex.
What to expect from Ambassador Cruise Line
SUSTAINABLE & ETHICAL
We believe that we have a responsibility to protect both our oceans and the breathtaking destinations we visit. We are committed to be among the most sustainable cruise lines in the industry.
VOYAGES OF DISCOVERY
Experience unforgettable adventures with our affordable quality sailings crafted with your comfort and convenience front of mind. Discover breathtaking destinations and fascinating cultures, delight in amazing entertainment and savour outstanding cuisine while enjoying the warmest welcome at sea.
SAIL WITH FRIENDS
Meet like-minded people and make long-lasting friendships. Whether you’re arriving on your own or with loved ones, our ships are some of the friendliest afloat. A place to meet like-minded people. From the crew to the guests, we are all part of the same community. This is represented by the hands held in friendship.
THE WARMEST WELCOME AT SEA
Experience breathtaking destinations, amazing entertainment, outstanding cuisine, and no-fly convenience on our affordable quality sailings, where every guest enjoys the warmest welcome at sea. Because moments matter!
AFFORDABLE QUALITY
Experience the charm of an authentic and traditional cruise at a fantastically affordable price. At Ambassador, we believe exceptional quality should be within everyone's reach. Our sailings offer affordable quality, making it easier to indulge in the finer things in life, for less. This is represented by the plus symbol.
PEACE OF MIND
With robust health and safety standards, no-fly cruises financially protected by ABTOT, fly-cruise packages, including our Caribbean programme, protected by the CAA via ATOL, together with our membership of industry bodies ABTA and CLIA, you can relax in the knowledge that everything is taken care of from start to finish with peace of mind guaranteed.
Ambassador Cruise Line Ships
Ambience
Here she is — our flagship of the fleet and first lady of the sea — Ambience. Inspired by the French word for “surrounding,” our aim is to create the right atmosphere on board, so every guest feels at home. With space for around 1,400 guests, Ambience balances a sense of freedom with the intimacy and camaraderie many of us value.








